Chinese B2B industry enters into the post platform era I
From information to transaction, then from transaction to supporting service extension, Chinese B2B industry has entered into the post platform era. The e-commerce platform provides the closed-looped process service, and transfer into the comprehensive service businesses. Traditionally, B2B is considered as the e-commerce activity and e-commerce platform among the enterprises. However, worldbuy thinks that B2B is supposed to mean a larger range and stand for a kind of revenue model.
From the respect of user path, main Chinese B2B mode is from businesses to marketplace, then to businesses, while in America, they adopt the mode from businesses to businesses. Here marketplace means the B2B industry. In America they realize the direct communication between the two business sides.
From the point of business mode, Chinese B2B is focused on the platform marketing and search engine marketing. Although they have made a attempt in social media marketing, it is still hard to tell which kind of marketing is effective in China. For Americans, they tend to utilize such kinds of marketing tools as search engine, social media, and EDM. In social media, they even use the platform, linkedin, with the apparent B2B characteristic. However, EDM at home is treated as spam email. Besides, we are in inferior position in numerical analysis of marketing, and lack a complete system and numerical analysis activities.
For service, Chinese B2B attaches much more attention on the market function, and ignores the third part services. Oppositely, Americans have much third part services.
How did these differences appear? Worldbuy analyzed one of the key point is the different stages of enterprise informatization. Chinese enterprise informatization always falls behind. Without the market, Chinese B2B industry would have been dead. This is the essential problem for Chinese B2B. In short, Chinese B2B industry just see their e-commerce platform, and ignore the post platform, that is, service chances.
来自 “ ITPUB博客 ” ，链接：https://blog.itpub.net/29932765/viewspace-1356210/ ，如需转载，请注明出处，否则将追究法律责任。
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