Topic: A/B Split Testing — How to use A/B Split Testing to Increase Conversion Rates, Challenge Assumptions and Solve ProblemsWe recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
A/B Split Testing
Most of us are familiar with the concept of using A/B split testing to determine which elements on a page are helping the performance of a web page, and which are not.
For instance, one might typically test two different headlines on a landing page. One would then outperform the other, and you would know which is the top-performing page.
However, there is more you can do with A/B Split testing.
This brings up another important point. Testing yields the most valuable results only when you test repeatedly. A one-shot test will tell you very little. But when you make a consistent habit of testing, cumulative tests over time can have a dramatic impact on the success of your site.
Our own test results, outlined in this brief, reveal just how much can be achieved and learned though a "simple" A/B split test.
A/B Split Testing
Most of us are familiar with the concept of using A/B split testing to determine which elements on a page are helping the performance of a web page, and which are not.
For instance, one might typically test two different headlines on a landing page. One would then outperform the other, and you would know which is the top-performing page.
However, there is more you can do with A/B Split testing.
- You can use A/B split testing to better understand visitor behaviors and priorities when visiting your site.
- You can use A/B split testing to solve specific problems you have with your site pages. In other words, use it as a diagnostic tool to find out what is going wrong and how to fix it.
- You can use A/B split testing to dramatically challenge assumptions you may have about the "best" way to design or write a page. (Test not only changes in minor elements, but also complete and dramatic redesigns of an entire page.)
This brings up another important point. Testing yields the most valuable results only when you test repeatedly. A one-shot test will tell you very little. But when you make a consistent habit of testing, cumulative tests over time can have a dramatic impact on the success of your site.
Our own test results, outlined in this brief, reveal just how much can be achieved and learned though a "simple" A/B split test.
来自 “ ITPUB博客 ” ，链接：https://blog.itpub.net/11379785/viewspace-741216/ ，如需转载，请注明出处，否则将追究法律责任。
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