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Skoda attaches importance to brand power

原创 IT生活 作者:willampan 时间:2017-01-18 09:54:43 0 删除 编辑
Moreover, more importantly, a decade of intensive Chinese market, Skoda began to re-attach importance to their most proud of the history and brand power, value-added in the brand began to seek a breakthrough. Volkswagen Group, SAIC and Skoda signed a Memorandum of Understanding in March this year, the next five years plans to invest about 15 billion yuan for the development of Skoda cars in China, rapid expansion of its products and services, including forward-looking travel concepts and advanced Of modern technology, to achieve sales doubled. Not only that, Skoda now more and more reasonable product planning, 2016, Skoda announced SUV strategy fit best coilovers for evo 9 as the main strategy of the Chinese market, and in 2016 Guangzhou Motor Show officially debut KODIAQ (Kodiak) marks the Skoda will Chinese consumers launched a new SUV offensive. In the current seven SUV market has not yet caught in the Red Sea, KODIAQ (Kodiak) with 120 years of brand accumulation of endorsement, but also has good product strength, if the price is reasonable, I believe there will be a good sales. In addition, KODIAQ (Kodiak) officially entered the Chinese market, the new Yeti and a cross-border models CUV fit hayabusa 2008 rods will also be landing in the Chinese market; and the future Skoda will also launch 3-4 SUV models, the product layout covers all the SUV small Sub-market, SUV in China continues to heat the case, Skoda's product planning is undoubtedly correct. In addition, Skoda in the field of marketing and service areas and more ground gas children. A variety of marketing activities, not only pass the Skoda young brand style, but also to promote a positive and progressive way of life increasingly popular fit Hayabusa 1300 rods. At the same time, "Human Touch really care" concept under the guidance of Skoda constantly improve the network layout, improve service quality. So far has been established in the country more than 600 marketing services network, more than one million users to enjoy Skoda efficient, professional and convenient maintenance and repair services. And for ten consecutive years won the Golden Wrench Award. All of this comes from Skoda's unremitting efforts.

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