With social media figuring more into Kobe 9 EM Premium way the NBA handles promotion, the league took the step of adding @NBA to the official basketball.The @NBA addition will be placed directly below the "Official Game Ball" label for the start of Nike Mercurial 7 2014-15 season, the league announced on Thursday. In deciding to add @NBA, the league cited its 660 million likes and followers combined.The game is why we have 660 million followers, and our fans @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year, saidMelissa Rosenthal Brenner, NBA senior vice president of digital media.The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.  @uc@2js57rhdps@uc@