HOMESTEAD, Fla. With the first creating Y champion of its premier series, NASCAR is getting an image makeover unlike many seen during its 64year history.
The new ambassador of a sport born of bootleggers and Southernfried culture feels as confident with a smartphone as a steering wheel in his hand.
"i don't know, But i'll meet some cool people, he said. "I've always wanted to date a celebrity. Just throwing that out in the open. That'd be really cool, big event,
So what kind?
"Do i have to pick one, He asked, Pausing to smile as the job interview room filled with laughter. "Maybe I ought not to have said that. not only a Kardashian,
Keselowski delivered his first championship and the first for team owner Roger Penske in relatively unimpressive fashion Sunday at HomesteadMiami Speedway with his worst finish of the Chase for the Sprint Cup. But everything that followed his 15thplace result in the Ford EcoBoost 400 was an advertisement for the appealing impact the goofy yet digitally savvy and loquacious upstart could have on helping rebuild a fan base that has dwindled in recent years.
NASCAR has a fiveyear plan aimed at hooking a younger demographic with a heavier increased exposure of technology and cuttingedge cultural touchstones, And Keselowski seems to live right in its sweet spot while also being uniquely qualified and eager to deliver its message as the eighthyoungest champion in Cup history. He needed 125 actually starts to win his first title the fewest in 17 years, Since Jeff Gordon won the first of four finals in 1995.
"He's someone who would like to take (An ambassador's place) And must be that, Gordon known. "and furthermore, as of that, He'll put countless effort into it. He's thrilling. You never know what you will definitely get with Brad,
Just consider his champion celebration Sunday.
Keselowski admitted to being slightly inebriated on national the tv, Tweeted a photo in the cockpit within minutes of stopping his No. 2 Dodge and quoted Winston Churchill in win lane.
"Expect the unforeseen, Keselowski said. "which is my MO, authority,
After the driver bounded into the job interview room still lugging a giant champagne bottle, Team owner Roger Penske's first enquiry to his driver was, "Did you carry your tweeter? That's all I find out,
But it was a live appearance on ESPN definitely had Penske smiling. Swigging a glass inundated with his primary sponsor's product, Keselowski riled a keen crowd of fans.
"force noise, he still screamed. "you will on SportsCenter,
"I saw him as a superior driver, an ideal tactician, Penske stated that. "I had no idea about he was commercially viable,
In some methods, Keselowski already has become a transcendent marketing property. He received an inspiring voicemail the night before his big moment from Baltimore Ravens linebacker Ray Lewis. sharpe will no longer star Chad Johnson and 1991 Heisman Trophy winner Desmond Howard attended the race to cheer for Keselowski.
Fellow mich native Kid Rock, Who played a prerace concert and was dancing with the stars pace car driver, spoken "The young gun going up the particular proven champion" Had created an atmosphere of your electricity unlike any he'd seen at a NASCAR race.
"i'm not sure if Brad can sing, Kid Rock considered, "But maybe I'll cut accurate documentation, And he can tweet about that,
That might put Keselowski on TMZ as quickly as dating a Hollywood socialite or a hitmaking diva would.
But it's likely, NASCAR's new face also may become a more refined one, a tad too.
"He'll just mature to a whole other level because of being in this position and carrying this the duty, Gordon stated. "Every safe bet I've ever seen win their first one, They always come out of it with a whole new mind-set on past champions.
"It gives you grow up. If you're all set for it or not, it doesn't matter. It's recently there, And there's a lot to take in and really look at things a lot differently and recognize that requirement you have. I think he'll do a really good job,
来自 “ ITPUB博客 ” ，链接：http://blog.itpub.net/29339281/viewspace-777322/，如需转载，请注明出处，否则将追究法律责任。